Reducing plastic waste is a big topic right now. A lot of people are getting aware of the problem created by plastic waste. Unfortunately it is really hard to avoid it, until now!

To change this, I made this topic to my master subject and decided to create/design an app, that makes it easier for people to avoid and reduce plastic waste. This app exists as prototype in invision. You can click through it and see how it works. Besides this I created a brand „reductio“, a website and a small marketing campaign.

You can see some impressions beneath.